Communications and Social Media

South Shore Health
Weymouth, MA
Role: Freelance Graphic Designer

Social Media Outreach Campaigns: During the spring of 2020, South Shore Health created several social media campaigns aiming to raise awareness about their efforts to provide care to their local communities during the pandemic. The infographic designs were required to focus on distributing factual information in a transparent, clear, and accessible way. The color palette and illustration style was to stay within the existing brand style guidelines and evoke a sense of familiarity during this time of great uncertainty. Each campaign ran on South Shore Health’s corporate Facebook and Instagram accounts between April and June. The three campaigns I designed were:

• South Shore Health: By The Numbers

• Mobile Integrated Health (MIH) Program

• Feed the Need (Social Media + printed poster)