Marketing Communications
CDM Smith
Boston, MA
Role: Lead Graphic Designer
Project 1: Alternative Delivery Marketing Campaign
SMPS National Award Winner: Multimedia
Communications include: custom targeted emails, webinars, videos, infographics, social media, editorial content, and conference booth graphics.
Project 2: Transportation Campaign Communications
Tailgate Talks Video
Communications include: custom targeted emails, infographics, social media, conference booth graphics, and editorial content.
Project 3: Annual Report and Annual Shareholders Meeting support
Designed print reports quarterly and annually.
Led the transition to an all-digital report and financial summary.
Kickoff meeting each year with executives to explore annual report themes and state of the firm
Collaborated with team writers to develop theme concepts
Developed design concepts and presented to executive team
Managed design and development throughout process including: location scouting, photo and video shoots, coordination with CFO and financial department/external auditors, print vendor management, and distribution of final report to shareholders
Developed communications campaign around annual report release
Supported executives, communications team, and IT during shareholders meeting presentation