Marketing Communications

CDM Smith
Boston, MA
Role: Lead Graphic Designer


Project 1: Alternative Delivery Marketing Campaign
SMPS National Award Winner: Multimedia

Communications include: custom targeted emails, webinars, videos, infographics, social media, editorial content, and conference booth graphics.

Project 2: Transportation Campaign Communications
Tailgate Talks Video
Communications include: custom targeted emails, infographics, social media, conference booth graphics, and editorial content.

Project 3: Annual Report and Annual Shareholders Meeting support
Designed print reports quarterly and annually.
Led the transition to an all-digital report and financial summary.

  • Kickoff meeting each year with executives to explore annual report themes and state of the firm

  • Collaborated with team writers to develop theme concepts

  • Developed design concepts and presented to executive team

  • Managed design and development throughout process including: location scouting, photo and video shoots, coordination with CFO and financial department/external auditors, print vendor management, and distribution of final report to shareholders

  • Developed communications campaign around annual report release

  • Supported executives, communications team, and IT during shareholders meeting presentation