Brand Management
CDM Smith
Boston, MA
Role: Lead Graphic Designer
Project: Look and Feel Taskforce (LFT) Project Manager
Led a 30 member task force from across the firm through research and development to update all sales and marketing templates into one standardized, modular system for use by all employees with a variety of use-case scenarios and work environments.
Developed an online community and team of brand ambassadors to facilitate the change and serve as outreach for questions and concerns from users on both a local level as well as through the corporate intranet channel and peer-to-peer trainings.
Oversaw the redesign and training process. Managed portal development with IT in Sharepoint, maintained scheduling, and facilitated internal communications.